The Radio Audience Measurement study was done over six weeks and with a combined methodological approach with a sample size of 6,639 people.
Nazri Noran, Media Prima Audio’s CEO, summed up the radio result for MPA as encouraging. “This being said, we are generally happy with the outcome of this sweep. We thank our listeners for all the support, not to forget our partners who have been tremendously helpful and supportive since we launched. The last 3 months have seen a seismic shift in the way clients and partners see us as a media solution.”
The Radio Audience Measurement conducted by GfK in the first half of 2021, in partnership with Commercial Radio Malaysia (CRM), revealed that radio is being tuned in by 20.6 million listeners in an average week.