GfK: Radio listening remains popular as it continues to reach 94% of Malaysians weekly
- Hasliza
- 17 May 2021
- News & Insights
- Audience Survey, GFK, GfK Research, malaysia, Malaysia Radio, media prima audio, RADIO, Radio Engagement, Radio Listening, SURVEY
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The Radio Audience Measurement by GfK and Commercial Radio Malaysia (CRM) found that radio attracts 20.6 million listeners weekly in the first half of 2021.
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