The one and only Chinese radio station under Media Prima Audio, 8FM always offers great prizes to the listeners through their program. Beginning of the September, 8FM has running their first campaign, 8FM Our Voice Concert (我们的声音演唱会) where the hotstar singers had to perform a live concert through radio airwaves, 8FM on every Friday night.
The Radio Audience Measurement study was done over six weeks and with a combined methodological approach with a sample size of 6,639 people.
Nazri Noran, Media Prima Audio’s CEO, summed up the radio result for MPA as encouraging. “This being said, we are generally happy with the outcome of this sweep. We thank our listeners for all the support, not to forget our partners who have been tremendously helpful and supportive since we launched. The last 3 months have seen a seismic shift in the way clients and partners see us as a media solution.”