Malaysian media and entertainment group Media Prima’s audio platform, Media Prima Audio (MPA), and OOGA X have agreed to venture into an exclusive resellers agreement and content collaboration for its radio broadcast stations. The signing ceremony took place at the Theatrette Anjung Riong, Balai Berita Bangsar on 25 January 2022.

This exclusive agreement was signed by MPA’s Chief Executive Officer, Nazri Noran, and Chief Executive Officer & Director of OOGA X, Rita Sim. The agreement focuses on ensuring that the businesses will be able to tap into a now growing number of stations from MPA that will offer demographic as well as psychographic choices to ensure that advertisers attain better ROI and reach. MPA will leverage OOGA X’s assets by including Kupi Kupi FM and CITYPlus as part of its extended sales offering clients and partners.

“This is such an exciting time for the radio and audio industry and a great opportunity for Media Prima Audio to connect with our East Malaysian audience closer with our partners from OOGA X. With our experience and their knowledge in the region, we will together grow Kupikupifm and CITYPlus stronger than ever.” said Chief Executive Officer of Media Prima Audio, Nazri Noran.