Media Prima Audio: Embarking on a New Journey of Rejuvenation
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Ivan
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2 August 2021
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News & Insights
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8FM, audio+, buletin fm, fly fm, hot fm, live radio, media prima audio, MPA, nazri noran, radio media prima, Radio Strategy, Rebranding
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Media Prima Audio (MPA), formerly Ripple, has announced a new business and content strategy following leadership appointments made in May.
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The Radio Audience Measurement by GfK and Commercial Radio Malaysia (CRM) found that radio attracts 20.6 million listeners weekly in the first half of 2021.
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GfK: Over Nine in Ten Malaysians Continue to Tune In to Radio Weekly Using Multiple Platforms
GfK’s Radio Audience Measurement for the second half of 2020, in partnership with Commercial Radio Malaysia (CRM), showed that weekly radio listenership in Peninsular Malaysia is at 94 percent.
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