Objective: 

To promote Foodpanda’s app and gain more new users.

Solution: 

Our broadcast brands and its influencers combined with digital assets in creating an integrated campaign. The campaign was a success and has delivered both reach and high engagement on our traditional and digital platforms. 

Impact: 

With the exposure from Hot FM, One FM & Fly FM, #YourFoodYourWay campaign has garnered;

• More than 500,000 video views 
• 1.9 million reach
• 240,459 engagements 
• 660,000 impressions on Instagram

Source: Combined data from Facebook, Instagram, Twitter & YouTube

Gallery

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Hot FM

Fly FM

One FM