To promote Foodpanda’s app and gain more new users.
Our broadcast brands and its influencers combined with digital assets in creating an integrated campaign. The campaign was a success and has delivered both reach and high engagement on our traditional and digital platforms.
With the exposure from Hot FM, One FM & Fly FM, #YourFoodYourWay campaign has garnered;
- More than 500,000 video views
- 1.9 million reach
- 240,459 engagements
- 660,000 impressions on Instagram
Source: Combined data from Facebook, Instagram, Twitter & YouTube
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