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Objective:

To spread awareness of the importance and benefits of collagen to our skin as well as sales conversion among the target market in conjunction with Kinohimitsu collagen month.

Solution:

Firstly, we build the anticipation from our broadcast channel, before creating sales on our digital front. One FM via its well-known radio personalities highly followed social media pages created specific content and making exclusive event appearances in conjunction with the Love Yourself campaign. Furthermore, the audience journey continues on our e-commerce site, SuperDeals via exclusive sponsored story and flash deal as final point-of-sale.

Impact:

Love Yourself campaign with Kinohimitsu has successfully garnered;
More than 230,000 video views
More than 221,000 engagements

Source: Combined data from Facebook, Instagram & YouTube

Gallery:

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