To spread awareness of the importance and benefits of collagen to our skin as well as sales conversion among the target market in conjunction with Kinohimitsu collagen month.



Firstly, we build the anticipation from our broadcast channel, before creating sales on our digital front. One FM via its well-known radio personalities highly followed social media pages created specific content and making exclusive event appearances in conjunction with the Love Yourself campaign. Furthermore, the audience journey continues on our e-commerce site, SuperDeals via exclusive sponsored story and flash deal as final point-of-sale.



Love Yourself campaign with Kinohimitsu has successfully garnered;
More than 230,000 video views
More than 221,000 engagements


Source: Combined data from Facebook, Instagram & YouTube



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