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Objective:
To create awareness on their Berzakat campaign especially to those who are under 30 years old and currently employed.
Solution:
Lembaga Zakat Selangor has joined forces through our talents from Hot FM’s Geng Pagi Hot together with top-notch KOL’s such as Sufian Suhaimi, Wany Hasrita, Aizat Amdan, Haqiem Rusli, Kaka Azraff & Sara Suhairi to make this campaign happen via a holistic approach across our on-air, digital & activation platform, together with our 2 digital brands; Thelaki & Donna.
Impact:
#KongsiRezeki campaign has successfully garnered almost:
- 2 Million reach
- More than 1.4 Million video views
- Over 500,000 engagements
*Source: combined data from Facebook, Twitter, Instagram & YouTube