To promote and hype up Maggi’s newly launched product- Maggi Pedas Giler 2x, as well as increase consumption amongst our audience.



Leveraging on the intense spiciness of this product, our top talents from our brands – Fly FM, Hot FM, One FM, and Thelaki challenged each other to find out who could eat the Maggi Pedas Giler 2x without blinking! Through #JanganKelipMata, our announcers were able to entertain our viewers while demonstrating the products uniques selling proposition – its unmatched spiciness! These videos were posted across all our social media platforms – Facebook, Instagram, and Twitter with the purpose of achieving the maximum reach.



The #JanganKelipMata video content has garnered a total of :

  • 1 million views
  • 4 million reaches
  • More than 1.1 million impressions




Source: Combined data from Facebook, Twitter & Instagram