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Objective:

To promote and hype up Maggi’s newly launched product- Maggi Pedas Giler 2x, as well as increase consumption amongst our audience.

Solution:

Leveraging on the intense spiciness of this product, our top talents from our brands – Fly FM, Hot FM, One FM, and Thelaki challenged each other to find out who could eat the Maggi Pedas Giler 2x without blinking! Through #JanganKelipMata, our announcers were able to entertain our viewers while demonstrating the products uniques selling proposition – its unmatched spiciness! These videos were posted across all our social media platforms – Facebook, Instagram, and Twitter with the purpose of achieving the maximum reach.

Impact:

The #JanganKelipMata video content has garnered a total of :

• 1 million views
• 4 million reaches
• More than 1.1 million impressions

Source: Combined data from Facebook, Twitter & Instagram