Radio listenership continues to appeal among Malaysians, providing advertisers with the opportunity to reach their key audiences
Radio has the highest social media engagement.
What drives people listen to Radio?
Radio, a shared experience and human connection.
Radio is more than just music. It is a medium that keeps audiences up-to-date, connected and feeling good.
Consumer Journey from Radio to Internet
*Source : GFK RADIO INSIGHT MALAYSIA 2019
**ALL INFORMATION IS BASED ON GFK RADIO INSIGHTS MALAYSIA, A YEARLY SURVEY OF RADIO IN PENINSULAR MALAYSIA AMONG AGED 15 TO 49 YEARS WITH A SAMPLE SIZE OF 1,000.