• ASEAN Records, audio broadcaster, Bekpes Hot, dominance digital, dominant digital, Fara Fauzana, hot fm, johan hot fm, KJ & AG, Pulau Bidong, radio advertising, radio advertising agency, radio malaysia, Siaran Radio Langsung, Skuba Diving
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Hot FM menerusi segmen popular Bekpes Hot sekali lagi mencatat sejarah apabila berjaya mengadakan siaran radio langsung paling dalam di laut terbuka menerusi kempen Bekpes Hot Skuba di Pulau Bidong, Terengganu.

Pencapaian luar biasa ini diiktiraf oleh ASEAN Records sebagai Siaran Radio Langsung Bawah Air Luaran Pertama dan Terdalam di Laut Terbuka oleh Personaliti Radio, yang berlangsung pada kedalaman 10 meter selama 90 minit.

Antara yang terlibat dalam misi bersejarah ini ialah barisan penyampai Bekpes Hot — KJ, Johan, Fara Fauzana dan AG — yang menyelam sambil bersiaran secara langsung. Mereka turut dibantu oleh pasukan penyelam dari Stesen Penyelidikan Alami Marin, Universiti Malaysia Terengganu (UMT), UMT Diving School, serta disokong oleh Unit Tindak Khas (UTK), Polis Diraja Malaysia (PDRM).

Tahun lalu, Bekpes Hot juga mencatat kejayaan apabila menawan puncak Gunung Kinabalu melalui kempen Bekpes Hot Tawan Puncak Kinabalu, yang mendapat pengiktirafan Malaysia Book of Records sebagai Siaran Radio Tanpa Henti Terpanjang di Gunung Kinabalu.

Menurut Pengarah Kandungan Kanan Hot FM, Raja Khairil Idris Raja Aznan, cabaran kali ini membuktikan semangat juang, inovasi, dan keberanian yang menjadi DNA Hot FM.

“Selepas menawan puncak Kinabalu, kami mahu mencabar kelaziman dan kali ini, membawa radio ke ‘dunia sunyi’ bawah laut. Inilah cara kami kekal relevan dan terus dekat dengan hati pendengar,” katanya.

Sementara itu, Prof Madya Dr Hasrizal Shaari, Pengarah Program UMT, menyifatkan kerjasama ini sebagai pengiktirafan kepada kepakaran UMT dalam bidang kelautan, selain memperkukuh potensi Pulau Bidong sebagai destinasi penyelidikan dan pelancongan marin.

Lebih istimewa, kempen ini turut melakar sejarah di 10 negara Asia sebagai siaran radio langsung pertama dari dasar laut. Malah, Hot FM menurunkan monumen berbentuk mikrofon serta studio mini bawah air sebagai simbol kejayaan — sekali gus menyumbang kepada usaha pemeliharaan ekosistem marin.

Pengarah Eksekutif ASEAN Records, Eldrick Koh turut hadir menyampaikan sijil pengiktirafan kepada pasukan Bekpes Hot serta Pengarah Rangkaian Kumpulan, Media Prima Audio, Shah Hayatudin. Beliau menyifatkan misi ekstrem ini bukan sahaja menguji ketahanan fizikal dan mental, malah memerlukan persiapan teknikal teliti bagi memastikan kelancaran siaran walaupun di bawah permukaan laut.

Dengan pencapaian ini, Hot FM terus membuktikan keupayaan menggabungkan hiburan, keberanian, dan teknologi penyiaran dengan pendekatan luar biasa — sekaligus mengukuhkan kedudukannya sebagai peneraju industri radio yang sentiasa mencabar sempadan baharu.

Hot FM makes history with Malaysia’s deepest live radio broadcast, reaching 31.9M views and 10.4M TikTok Live reach — a dominant digital milestone for MPA.

Hot FM, under Media Prima Audio (MPA), has once again made waves in the Malaysian broadcasting industry with a record-breaking live radio event that pushed creative and technical boundaries to new depths.

Through its popular morning show, Bekpes Hot, the station achieved a historic milestone by successfully conducting Malaysia’s deepest live radio broadcast at sea as part of the Bekpes Hot Skuba campaign, held at Pulau Bidong, Terengganu.

Recognized by ASEAN Records, this extraordinary feat was officially certified as the First and Deepest Underwater Open-Sea Live Radio Broadcast by Radio Personalities, taking place 10 meters below sea level for 90 minutes.

An Unforgettable Digital Triumph

The campaign achieved remarkable digital success, demonstrating Hot FM’s strong presence as a dominant digital audio broadcaster in Malaysia’s media landscape.

Key Performance Highlights:

• Total Views: 31,922,280
• Total Engagements: 821,583
• TikTok Live Reach: 10.4 million

These outstanding results underscore Hot FM’s commitment to delivering impactful content that bridges traditional radio advertising with cutting-edge digital engagement, solidifying its reputation as one of Malaysia’s most innovative radio advertising agencies.

A Bold Broadcast Beyond Boundaries

The live underwater broadcast featured Bekpes Hot hosts — KJ, Johan, Fara Fauzana, and AG — who conducted the show while scuba diving beneath the waves. The mission was supported by divers from the Marine Research Station, Universiti Malaysia Terengganu (UMT), the UMT Diving School, and the Special Action Unit (UTK) of the Royal Malaysia Police (PDRM).

This follows Hot FM’s previous record-setting feat, Bekpes Hot Tawan Puncak Kinabalu, which earned recognition from the Malaysia Book of Records for the Longest Non-Stop Radio Broadcast on Mount Kinabalu.

Innovation at the Core of Hot FM

According to Raja Khairil Idris Raja Aznan, Senior Content Director of Hot FM, this campaign reflects the station’s core values of innovation, courage, and creativity.

“After conquering Mount Kinabalu, we wanted to challenge ourselves even further. This time, we brought radio into the world beneath the sea — a symbol of how Hot FM continues to innovate and stay relevant while connecting with listeners in new, exciting ways,” he said.

Collaboration and Recognition

Associate Professor Dr. Hasrizal Shaari, Program Director at UMT, described the collaboration as a significant acknowledgment of UMT’s marine expertise while showcasing Pulau Bidong’s potential as a marine research and eco-tourism destination.

The event also made history across 10 Asian countries, marking the first-ever live radio broadcast from the ocean floor in Asia. To commemorate the achievement, Hot FM installed a microphone-shaped monument and a mini underwater studio, symbolizing both success and a commitment to marine ecosystem preservation.

ASEAN Records Executive Director, Eldrick Koh, presented the official recognition certificate to the Bekpes Hot team and MPA Network Director, Shah Hayatudin, commending the technical precision and endurance required to execute a flawless live broadcast underwater.

Redefining Radio and Digital Dominance

With this historic accomplishment, Hot FM continues to lead the industry as a dominant digital audio broadcaster, seamlessly merging entertainment, innovation, and technology.

As part of Media Prima Audio’s dominance digital ecosystem, Hot FM demonstrates how radio advertising continues to evolve beyond the airwaves — delivering powerful, creative campaigns that engage audiences across multiple platforms and drive measurable impact.