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Hot FM and Starbucks marked World Coffee Day with the Hot FM Kopi Run, a community morning run that began and ended at a Starbucks outlet.

The run was open to the public and led by Hot FM announcers. It drew 1,000 registrations. Selected participants ran alongside the announcers, and each received a complimentary Starbucks coffee at the finish. Hot FM’s social media coverage shared the atmosphere with followers in real time.

A coffee celebration people remember

Starbucks wanted a World Coffee Day celebration built around a shared community moment, not a standard promotion. Making its outlet the official start and end point turned the store into the centre of the morning’s activity.

Content from the Kopi Run recorded 217,529 views and 3,355 engagements across Hot FM’s platforms.